used -- and then of course what you find, no, it's not. washington post, new york times, one or two times a most they ever used it prior to that. >> what's the agent? why? >> the agenda is all the activists who are pushing against meat, against food in general. what happened was this comes from a movie. the movie photo ink put out by participant media, the same peeve who brought us the al gore movie and other activists movies. the people at bpi -- the food company. >> so proud of the process, it was amazing to look at. they war so proud they let these people in to videotape. you don't dare let anybody videotape anything because they demonize it. >> the company closed three out of four plants, laid off seven hundred american workers. >> the neck damage is far worse. >> in 20 years there hasn't been single issue instance of anybody being hurt by ping sleep and the industry calls is lean -- >> no slimier than other parts of beef. >> the keep here, bpi, received awards for how good a job they do, for consumer safety. it was just one constant hit job. >> so now the company is suing abc.